A beach bum from Rio de Janeiro-Brazil, I grew up surfing but after 20 years of mediocre surfing skills, I abandoned the salty waters in my early 20’s to ride my childhood dream wave of a big league advertising career.
Holding down to my title as the least cool surfer in history, I haven’t surfed in more than 10 years and my toes only hit the sand now when I’m on vacation.
Hi, I’m Philipe. I also go by “Flip”.
A Creative Director currently at freelance.
Before switching to freelance, I held a role leading the Popeyes account at McKinney. During my tenure, we launched Popeyes’ new wings offering resulting in sales that drove Popeyes from zero to #3 QSR wings seller in the country. They also had the highest quarterly digital sales ever and around that same time they became the #2 fried-chicken player in the country, surpassing KFC.
Prior to that, I worked at Highdive where I helped lead the Airheads and Fruit-tella accounts, fostering substantial growth in our partnership with Perfetti Van Melle, which expanded to include Mentos and Chupa-Chups, while adding earned media stunts to the agency’s toolkit.
With so much going on, it's getting more and more difficult to get anyone to pay attention to anything (especially advertising) and I love that challenge. I enjoy creating insightful, relatable and culturally relevant work that cuts through, getting people to engage with a brand and share with friends.
I have experience working on giant brands and teeny-tiny ones. Big budgets and almost non-existing budgets. I’m about identifying great ideas and figuring out the best ways to make them happen.
philipe@philipediao.com
+1 409.682.3514
Some Nice Words
From Friends I’ve Made
Along The Way:
Good Words
Agency Experience
Freelance | USA
Ogilvy Chicago + NY
Leo / Le Truc / Publicis
FCB Chicago
Colle McVoy
Creative Director / GCD
March 2024 – Present
McKinney | Durham, NC
Creative Director
June 2023 – March 2024
Highdive | Chicago, IL
Creative Director
December 2021 – May 2023
+
Associate Creative Director
August 2020 – November 2021
Mekanism | Chicago, IL
Associate Creative Director
June 2019 – July 2020
Freelance | USA
ACD Art Director
January 2019 – June 2019
DDB / We Are Unlimited | Chicago, IL
Associate Creative Director
February 2017 – December 2018
Ten35 | Chicago, IL
(Former CommongroundMGS)
Sr. Art Director
July 2014 – February 2017
Leo Burnett | Chicago, IL
Art Director
April 2010 – June 2014
The Community | Miami, FL
(La Comunidad)
Art Director
October 2009 – March 2010
Freelance | USA
Art Director
March 2009 – October 2009
TBWA\RAAD | Dubai, UAE
Art Director - Intern
April 2008 – June 2008
Crispin Porter+Bogusky | Boulder, CO
Art Director - Intern
January 2008 – March 2008
Press
Forbes / Hypebeast / Fast Company / Fortune / USA Today / ABC / FOX / CNN / Inc. / CBS / Communication Arts / The Drum / Rolling Stone / Today Show / The Sun / TimeOut / TrendHunter / Creativity Online / Advertising Age / AdWeek / Clube de Criação / Business Insider / Market Watch / MSN / Yahoo / Design TAXI / Ad Forum / Shots / Best Ads On TV / Brand Channel / AOL. / Chicago Tribune / Little Black Book / Media Post / Campaign Live / Shoot Magazine / CNBC / Billboard / XXL / Complex / The Source / Eater / Nylon / Ads of the World / FWA / And More.
Client Experience
Clorox Brands / Popeyes / Airheads / Fruit-tella / Jeep / Molson Coors / McDonald’s / Allstate / Nintendo / State Farm / Spotify / Kellogg’s Brands (Special K, Frosted Mini-Wheats, Frosted Flakes) / GMC / Illinois Lottery / Peloton / BMO Harris Bank / American Family Insurance / Pepsi / Mountain Dew / Brisk Iced Tea / Bacardi Brands / Courvoisier Cognac / P&G Brands / Food Network Kitchen / Papa Murphy’s / SC Johnson
Education
Miami Ad School
Art Direction Portfolio Program
October 2006 – September 2008
Miami Beach, FL
Centro Universitário da Cidade
BA - Advertising
August 2002 – June 2006
Rio de Janeiro, Brazil
Extracurricular
AIDAS Academy Member (Webby, Lovie, Anthem)
2022 - 2025 → Webby Awards • Jury
2023 The Drum Awards • Jury
2023 AdForum PHNX Awards • Jury
2022 New York Festivals • Jury
2022 The One Club For Creativity Denver • Jury
2022 Le Book CONNECTIONS Chicago • Jury
2015 Chicago Portfolio School • Instructor