There’s A
New King,
And It’s You.

Burger King

After years of creative excellence but declining sales, Burger King needed a jolt, so they started listening. Literally.

They opened up the president’s personal phone line so he could hear first-hand to customer's complaints. As that was happening, BK saw an opportunity to flame grill the competitor’s CEO on social media, who took a weak bite of their new “product”. Then they fired the King on national television.

Agency: BarkleyOKRP
Role: Creative Direction, Art Direction

Case Study
Call Tom: (305) 874-0520

Big Bite VS. Big Arch
When the competitor’s CEO took a weak bite of their new “product”, Burger King was quick to respond with a big hearty bite that took over the internet.

Film
During the Oscars, the King was fired and the guests were crowned to help reshape Burger King.