There’s A
New King,
And It’s You.

Burger King

After a decade of creative excellence but declining sales, Burger King needed a jolt, so they started listening. Literally.

They opened up the president’s personal phone line so he could hear first-hand to customer's complaints.
After listening to feedback and fixing the Whopper, BK saw an opportunity to promote it on social media by flame grilling the competitor’s CEO who took a weak bite of their new “product”.
Then, they fired the King on national television because there’s a new king, and it’s you.

1x Silver • Cannes Lions
2x Bronze • Cannes Lions
6x Shortlist • Cannes Lions

Agency: BarkleyOKRP
Role: Creative Direction, Art Direction

Case Study

Big Bite VS. Big Arch
When the competitor’s CEO took a weak bite of their new “product”, Burger King was quick to respond with a big hearty bite of the new elevated Whopper, that took over the internet.

Film
During the Oscars, the King was fired, the guests were crowned and the new version of the iconic Whopper was launched.

Film
After the Whopper, it was time to elevate the service, introducing their new “Your Way Champions” and “Whopper Guarantee”.