There’s A
New King,
And It’s You.

Burger King

After a decade of creative excellence but declining sales, Burger King needed a jolt, so they started listening. Literally.

They fired the King and opened up the president’s personal phone line so he could hear first-hand to customer's complaints.

After listening to feedback and fixing the Whopper, BK saw an opportunity to promote it on social media by flame grilling the competitor’s CEO who took a weak bite of their new “product”.

Burger King didn’t stop there. Following the Whopper, it was time to fix their service and introduce the Whopper Guarantee. Then they fixed their nuggets because it was notoriously pretty awful and they continue to fix everything you know about the company.

Every major publication talked about this work, in some instances, multiple times.
It would be silly to list them all.

1x Silver • Cannes Lions
2x Bronze • Cannes Lions
6x Shortlist • Cannes Lions

Agency: BarkleyOKRP
Role: Creative Direction, Art Direction

Case Study

Big Bite VS. Big Arch
When the competitor’s CEO took a weak bite of their new “product”, Burger King was quick to respond with a big hearty bite of the new elevated Whopper, that took over the internet.

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During the Oscars, the King was fired, the guests were crowned and the new version of the iconic Whopper was launched.

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After the Whopper, it was time to elevate the service, introducing their new “Your Way Champions” and “Whopper Guarantee”.

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Then, following years of internet slander, Burger King finally gave its nuggets and sauces a complete clean slate and put them to the test.