Protection Is Our Game 

Allstate

Just as Memo Ochoa protects the goal with instinctive precision, Allstate defends what matters most to you.

FWA Mobile App of The Day

Agency: Leo Burnett
Role: Concept, Art Direction

We also launched an App called Kaptura. An engaging game where gamers played as the goalkeeper and with the tap of their fingers, they were able to protect their team's goal.
Users were able to share their experience on social media and make it to a daily top ten chart.

The App was featured as the FWA mobile app of the day as well as other important websites.

The campaign also included an interactive rich media banner where, during a penalty kick, users were able to decide which side Memo would jump to make a defense + The now extinct "Facebook Connect" where the user would see themselves as the goalie + An all new dedicated website designed for the campaign.

Behind The Scenes