Underwater
Vending Machine

Airheads

Informal client conversations often lead to an insight.
In this case we noticed that sadly 73% of adults swim less than they did as kids, and to that once "pool generation", Airheads was the $1 pool snack-bar favorite.

To reclaim our title as the “Unofficial Candy of the Pool” we didn’t just run an ad, we engineered a reason for adults to get wet.

We moved Airheads from the snack bar to the deep end by launching the world’s first Underwater Vending Machine, giving our audience a high-stakes reason to dive back in while proving that Airheads is still the undisputed king of the summer.

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Interesting Engineering

Agency: Highdive
Role: Concept, Creative Direction